List your watch

Put Your Watch on Sale,Reach Watch Enthusiasts

List your new or pre-owned authentic watch for free. Share its details and photos, and talk directly with interested buyers.

Hands filming a full-set watch with its box, warranty card and booklet on a table

Watchlabb in numbers

  • Listings published

  • Watches sold

  • Members

  • Approved stores

Listing details

Present Your Watch in Full Detail

Share your watch’s specifications, condition, box and papers in a single listing. Make it easy for buyers to examine your watch closely and compare it with others.

  • Condition, Box and Papers

    Describe your watch’s condition and any signs of wear. Show the box, papers and other accessories with photos.

  • Photos and Video

    Add photos of the dial, caseback and side profile. You can also upload a video so buyers can take a closer look.

AI assistance

Upload Your Photos,Let Woci Prepare Your Listing

Woci, Watchlabb’s AI assistant, studies your watch’s photos and creates your listing draft. Check the details, add your price and your listing is complete.

  1. 1

    Upload Your Photos

    Add photos of the dial, the caseback and, if you have them, the box and papers.

  2. 2

    Woci Prepares the Details

    Woci adds the brand, model, reference, case size and other details it reads from the photos.

  3. 3

    Check and Complete

    Review the details, make any changes, add your price and send your listing for review.

Our listing standards

For Trusted Listings,Verification and Review

We verify seller details and review individual listings before they go live. Our verification steps and listing standards help buyers judge your watch on accurate information.

  • Authentic Watches Only

    Whatever the brand or price, Watchlabb lists authentic watches only.

  • Identity Verification

    Individual sellers verify their identity before they list, so buyers deal with verified sellers.

  • Phone Verification

    We verify sellers’ phone numbers, and buyers can reach sellers directly on those numbers.

  • Photo Verification

    For individual listings, a photo taken while the listing is created confirms that the watch is in the seller’s hands.

  • Review Before Publishing

    Individual listings are reviewed with the help of AI and by our editors before they go live.

  • Clear, Detailed Photos

    We ask for clear photos of the dial, caseback, side profile and, if available, the box and papers, so buyers can see the watch from every angle.

Search and follow

Find the Watch You Want,Follow the Ones You Like

Filter watches by your preferences and add the listings you like to your favourites. Get back to them easily and discover new listings from your favourite stores.

  • Advanced Filters

    Search by brand, model, reference, case size, condition, box and papers, and find watches that match your preferences.

  • Price Tracking

    Get a notification when the price of a watch you follow drops, and take another look at its current price.

  • Favourite Listings

    Add the watches you like to your favourites. Find your saved listings in one place and revisit them anytime.

  • Favourite Stores

    Add the stores you like to your favourites and follow their new listings from your panel.

A man smiling at his phone in an armchair, a watch on his wrist

Listing statistics

See the Interest in Your Listing,Track It in Numbers

Follow your listing’s views, favourites, phone calls and WhatsApp messages from one panel. Use that interest to update your description, photos or price when needed.

Membership options

Sell Your Own Watch,or Open Your Store

Choose individual membership to sell your own watch, or store membership to offer the watches in your store.

Hands filming a full-set watch with its box, warranty card and booklet on a coffee table at home

Individual Membership

Complete your phone and identity verification and list your authentic watch for free. Your listing goes live after review and approval.

ID checkPhone checkOwnership check
A watch boutique with wood and brass details and watches on display

Store Membership

Once your store is approved, publish your listings without waiting for a separate review. Manage your store, listing statistics and Trink Saat offers from one panel.

Free trialNo credit card needed.

Frequently asked questions

About Listing a Watch,What You Want to Know

Find answers about listing fees, the free listing limit, verification steps and the publishing process.

Does listing cost anything?

Individual members can publish 10 listings a month for free; the limit renews on the 28th of each month. Store membership starts with a free trial and needs no credit card.

When does my free listing limit renew?

Your free listing limit renews on the 28th of each month. Unused listings do not carry over to the next month.

What do I need to list a watch?

Once you verify your phone number and identity, you can add your watch’s details and photos. While creating a listing you also complete a photo verification that shows the watch is in your hands. Phone and identity verification is done once and is not asked for again on later listings.

When will my listing go live?

Individual listings go live after they pass the AI and editor review and are approved. Listings from approved stores go live without a separate review.

How does photo verification work?

While creating your listing, you photograph your watch either set to the time shown on screen or next to a piece of paper with the code you are given. This photo confirms that the watch is in your hands.

How does Woci help me prepare my listing?

Woci, Watchlabb’s AI assistant, studies the photos you upload and prepares your listing draft with details such as brand, model and reference. You check the details, make any changes and add your price to complete your listing.

Other features

List your watch

Put Your Watch on Sale

Publish 10 listings for free every month with individual membership. Upload your photos, check the details Woci prepares, add your price and complete your listing.

List for Free