Watch Auctions

Digital Auctions forAuthentic Watches

Browse authentic watches in the Watchlabb auctions held every Wednesday and Sunday, follow the bids live and bid on the watch you want to add to your collection.

Every Wednesday and SundayAuthentic watches onlyCommission-free sales
Participants raising bid paddles in a bright auction room

Open Competition

Let the BidsSet the Price

Competition, not haggling,
sets the price.

At auction, the bids of verified participants set a watch’s value. Every bid is recorded in the bid list as it happens. When time runs out, the highest bidder earns the right to buy the watch. The sale takes place between buyer and seller, with no commission.

Auction Flow

Watchlabb Auctionsin 6 Steps

Follow every step on the auction page and in your panel, from the moment the watch joins the auction list to the completed sale.

  1. 01

    Put Your Watch Up for Auction

    Create a new auction listing or move one of your live listings to an auction. Watches added by 12:00 on auction day take part in that day’s auction.

  2. 02

    The Auction Schedule Is Published

    Our editors set and publish each watch’s start time, starting price and increment. You can look into the watch you’re interested in beforehand.

  3. 03

    Follow Live Bids as They Come In

    Once the auction starts, you can bid on the watch you’re interested in. Each bid beats the highest bid by at least the increment.

  4. 04

    Stay in the Race When You’re Away

    If you can’t keep an eye on the screen, set your automatic bid limit. Bids are placed for you against every new bid, up to your limit.

  5. 05

    A Last-Minute Bid Extends the Time

    If a bid comes in during the last minute, the time left goes back to 3 minutes. You have time to place your counter-bid.

  6. 06

    The Highest Bid Wins

    When time runs out, the highest bidder has the right to buy the watch at that bid and contacts the seller directly. The sale is commission-free.

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A man in a green velvet armchair following an auction on his phone

Auction Notifications

Follow the Bidsas They Happen

Get notified when another member outbids you or your automatic bid limit is passed. Be the first to know when you win an auction or receive a sale offer. Add Watchlabb to your home screen to receive notifications.

Auction Rules

Before You Bid,Know the Rules

Watchlabb auctions run on clear rules where every bid competes on equal terms. See what to expect before you bid.

  • Authentic Watches Only

    Watchlabb auctions feature authentic watches only. Bid with peace of mind on the watch you want to add to your collection.

  • Two Auction Days a Week

    New watches go to auction every Wednesday and Sunday. Look through the programme in advance and mark the watches you like in your calendar.

  • Every Bid in Plain Sight

    See every bid in the auction with its amount and time. Follow how the competition unfolds as it happens.

  • Stay in the Race with Automatic Bids

    Set your bid limit and keep your place even when you are away from the screen. Bids are placed for you automatically, up to the limit you set.

  • Don’t Lose in the Final Seconds

    If a bid arrives in the last minute of an auction you follow, the time left goes back to 3 minutes, so you have time to bid back.

  • Minimum Sale Price Protection

    You set the minimum sale price for your watch. If bids stay below it, you are never forced to sell at a loss.

PASS Ticket

To Place Bids,Get Your PASS Ticket

PASS is the ticket that lets you take part in auctions. Complete your identity and phone verification, then add a PASS ticket to your account. You can place unlimited bids in auctions for the period you choose.

  • Among Verified Members

    Only members who have verified their identity and phone take part in auctions. You compete with real watch lovers.

  • A Term That Suits You

    Get your PASS ticket for 1 month, 3 months, 6 months or 1 year. Extend it before it ends from the PASS card in your panel.

Until 31 January 2027, you can add a 6-month PASS ticket to your account free of charge.

For Sellers

Stores and Individual Members

Sell Your Watchat Auction

Offer your watch at an auction where verified watch lovers bid. Bids rise in plain sight, and competition sets your watch’s value.

  • At Auction in a Few Steps

    Create a new auction listing or move one of your live listings to auction in a few steps.

  • Verified Watch Lovers

    Your watch opens to competition among PASS holders with a verified identity and phone.

  • Commission-Free Sale

    You pay no commission when you sell your watch at auction. The sale takes place between you and the winning member.

  • 20 Free Auction Listings a Month

    As an individual member, you can take 20 watches to auction free of charge every month.

  • Your Chance to Sell Continues

    If the winner does not buy the watch, offer it to the second-highest bidder. Even if the minimum sale price is not reached, you can consider the highest bid.

Someone photographing a boxed watch with a phone on a wooden table at home

Frequently asked questions

About Watch Auctions,What You Need to Know

Find the essentials about the auction calendar, the PASS ticket, bidding rules and what happens after an auction.

How do Watchlabb auctions work?

Every Wednesday and Sunday, authentic watches open to bids from verified members for a set time. Bids are recorded in the bid list as they happen. When time runs out, the highest bidder has the right to buy the watch at that bid.

When do auctions take place?

Auctions take place every Wednesday and Sunday. Each watch’s start time, starting price and bid increment are announced in the auction programme.

How do I bid in an auction?

Complete your identity and phone verification and add a PASS ticket to your account. The bid box on the auction page is filled in with the next valid amount. Raise it as you wish and confirm your bid, or set your limit to bid automatically.

What is PASS and how do I get it?

PASS is the ticket that lets you take part in auctions. With PASS, you can place unlimited bids for the period you choose. You can get it on the auctions page for 1 month, 3 months, 6 months or 1 year. Until 31 January 2027, you can add a 6-month PASS ticket to your account free of charge.

How does automatic bidding work?

Once you set your bid limit, bids are placed for you automatically whenever another member bids, up to that limit. You keep your place even when you are away from the screen.

What happens if a bid comes in the last minute?

If a bid comes in during the last minute, the time left goes back to 3 minutes, so you have time to bid back.

How do I put my watch up for auction?

Create a new auction listing in your panel or move one of your live listings to auction. Watches added by 12:00 on auction day take part in that day’s auction; watches added later join the next one.

Is there a commission at auction?

No. The sale takes place between buyer and seller, with no commission.

What if the minimum sale price is not reached?

You are never forced to sell at a loss. If you wish, you can send a sale offer to the highest bidder, who accepts or declines it within 1 hour.

What happens when I win an auction?

You have the right to buy the watch at your bid and you see the seller’s contact details. The sale takes place between you and the seller, with no commission.

Other features

Join an auction

Take Your Placein the Next Auction

Browse the auction programme, bid with your PASS ticket or add your watch to the list of the next auction.

Browse Auctions